Where exactly do buyers find homes? With the increasing internet presence of Real Estate information, buyers are often looking online for a few months, to get more familiar with the purchase process, before contacting an agent. While this is great, there are many websites that may not have accurate information, or information not relevant to your market. Speak with a Realtor, and they can point you in the right direction, to websites that have great, valid information.
So much information is available online, and For Sale By Owners are finding that it is becoming increasingly harder to sell their homes, because their listing get’s lost in the vast Real Estate listing sites. Marketing a home sale has many avenues, that are each important and target different groups of buyers. Realtors, on average, sell homes for 12% more then FSBO’s. This far exceeds the cost of using a Realtor and ultimately puts more money in the Seller’s pocket.
Real Estate sales relies heavily on negotiating and to properly negotiate, you have to know the in’s and outs of the contract and terms. A Realtor knows the contract in and out, and knows what they can leverage as negotiating power. A Negotiating without this knowledge, and result in leaving money on the table, or possibly a lawsuit. Work with a Realtor that has experience and they can project manage the process.